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The Cost Of A White-Label ATS: The Ultimate Guide

Written by Sophie Smith | Jun 30, 2023 6:51:49 AM

As we set sail into the financial intricacies of white-label Applicant Tracking Systems (ATS), we shall navigate our discourse around GoHire, an industry-leading provider of white-label ATS solutions. The data, metrics, and statistics presented in this journey will maintain a light, conversational tone, mirroring the cordiality of a well-articulated fireside chat. Intriguingly, GoHire’s approach to cost structure is a unique deviation from traditional models. But let's delve into this nuanced tale gradually, ensuring every revelation carries its weight.

To lay the groundwork, a white-label ATS is a software solution developed by a third-party provider, such as GoHire. Recruitment firms, for example, can repackage, rebrand, and use this solution as their proprietary software. The most exhilarating aspect of this offering by GoHire? The absolute absence of upfront costs a refreshing alternative in the cost-intensive world of software deployment. Let's unfold this narrative further.

You can calculate your MRR with our white-label ATS cost calculator here.

Understanding White Label ATS

In the simplest of terms, a white-label ATS is a pre-built software solution offered by a third-party provider, such as GoHire. This allows recruitment agencies to purchase, rebrand, and present the software as their own. Now comes the exciting part. The upfront costs for deploying GoHire's state-of-the-art tech? Absolutely nothing. Quite a refreshing change of pace, wouldn't you say?

A Five-Year Cost Comparison: Building Your ATS Vs. GoHire’s Revenue-Sharing Model

Let's take a moment to compare the costs of building your ATS from scratch to using GoHire's white-label ATS over five years.

Building Your ATS

Building your own ATS involves numerous costs, some of which can be substantial:

Development Costs: The initial development can range from £250,000 to £1,000,000, depending on the complexity and features.

Maintenance Costs: Software maintenance, including bug fixes, security updates, and the implementation of new features, can account for about 20% of the initial development costs annually, which can sum up to £50,000 to £250,000 per year.

Staff Training: The cost of training staff on the new system could be around £25,000 annually.

System Updates: Upgrading the system to keep pace with industry advancements would be about £100,000 annually.


Summing this up over five years, the cost of building and maintaining your own ATS can range between £500,000 and £2,500,000. That’s quite a chunk of change.

GoHire's Revenue-Sharing Model

In contrast, GoHire's revenue-sharing model offers significant savings:

Upfront Costs: £0. You read that right. GoHire's white-label ATS comes without any product or engineering costs.

Maintenance Costs: Included in the revenue-sharing agreement. That’s another zero on your expenditure list.

Staff Training: Included in the revenue-sharing agreement, saving you more money.

System Updates: GoHire regularly updates its software, keeping pace with the latest in recruitment technology - all under the revenue-sharing agreement.


In GoHire's model, you only pay a share of the revenue you make. Hence there's no fixed cost. Over five years, the savings can be substantial compared to developing your own ATS.

Decoding the Cost of a White Label ATS

Upfront Costs: In white-label ATS, the initial costs associated with the software can be somewhat daunting. However, GoHire turns that notion on its head. No product cost. No engineering cost. It's a clean slate, making the beginning of your white labelling journey smoother than a Yorkshire pudding batter.

Maintenance Costs: Software, as we know, comes with its share of maintenance costs. But with GoHire, you can put your worries aside. Regular updates, pesky bug fixes, and new feature introductions are all wrapped up in the shared revenue agreement. It's like getting a bonus gift on Boxing Day.

Revenue Sharing: GoHire opts for a revenue-sharing model instead of a substantial upfront investment. This symbiotic relationship means your success translates to GoHire's success. It's a genuine partnership that grows and thrives together.

Training Costs: GoHire strongly believes in empowering its users. So, they provide extensive training to ensure you fully utilise the system, all under the shared revenue agreement. It's like having a seasoned guide, ensuring you're never left wondering.

GoHire: A Model of Cost-Effectiveness: Why does GoHire stand out? Aside from the zero upfront costs, the revenue-sharing model ensures costs align with your success. GoHire's success is tied to yours - a partnership that brings growth and mutual benefit. Deloitte reveals in a report that companies deploying revenue-sharing models are more likely to see a 60% increase in ROI over five years. Now that's an enticing proposition, wouldn't you agree?

The Perks of White Labelling an ATS

Let's take a moment to recap the boons of white labelling an ATS such as GoHire:

  1. You gain full control over customisation, ensuring the software truly embodies your brand.
  2. It enables swift deployment, saving you both time and resources.
  3. GoHire offers reliable support and maintenance, guaranteeing smooth and hassle-free operations.
  4. It enhances client relationships through a consistent, user-friendly platform.
  5. It allows for strategic focus, freeing you up to concentrate on your core operations.

Wrapping it up...

In sum, navigating the costs of a white-label ATS can feel like a cryptic crossword. But with GoHire, it's as clear as the waters of the Lake District. With zero upfront costs and a revenue-sharing model, GoHire positions itself as an ATS provider and a business partner. So, regardless of whether you're a veteran recruiter or a newcomer, GoHire's white-label ATS offers an economical and rewarding route to success.