Advertising Account Executive Job Description

An Advertising Account Executive is a professional who works with clients to create and execute marketing campaigns. They develop relationships with advertising clients, manage their accounts, identify target markets for products or services, create plans for advertising campaigns, and oversee campaigns from start to finish.

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Advertising account executive job description template:

This Advertising Account Executive role requires excellent communication and problem-solving skills, strong budgeting capabilities, and vendor management skills. The ideal candidate should have experience in advertising and marketing, be able to manage multiple projects simultaneously, work effectively in a team environment and develop relationships with clients.

You must also be able to identify target markets for products or services, create plans for advertising campaigns, oversee the execution of campaigns from start to finish and monitor campaign performance.

Responsibilities:

Develop and maintain relationships with advertising clients
Identify target markets for products or services
Create plans for advertising campaigns
Oversee the execution of campaigns from start to finish
Monitor campaign performance and optimise based on analysis results
Coordinate with vendors, such as copywriters, designers, production teams, etc., to produce finished materials
Negotiate contracts and monitor budget adherence throughout a campaign
Present detailed reports to upper management on advertising activities

Requirements and skills:

Bachelor’s degree in a related field, such as Advertising, Marketing or Business Administration
Minimum of 3 years of hands-on experience in an advertising and marketing role.
Knowledge and expertise in budgeting and campaign execution.
Excellent communication skills with the ability to build relationships with clients.
Ability to manage multiple projects simultaneously.
Working knowledge of analytics software (e.g., Google Analytics).
Strong problem-solving skills
Ability to work effectively as part of a team environment
Vendor management capabilities
Creative thinking and strong organisational abilities

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Frequently Asked Questions

What does an Advertising Account Executive do?

An Advertising Account Executive is a professional who works with clients to create and execute marketing campaigns. They are responsible for developing relationships with advertising clients, identifying target markets for products or services, creating plans for advertising campaigns, overseeing the execution of these campaigns from start to finish and monitoring their performance to optimise results.

What qualifications do you need to be an advertising account executive?

To become an Advertising Account Executive, you need to have a bachelor's degree in a related field, such as Advertising, Marketing, or Business Administration. It is also beneficial to have at least 3 years of hands-on experience in an advertising and marketing role and knowledge and expertise in budgeting and campaign execution.