RECRUITMENT CRM

What is a recruitment CRM?

Initially, the acronym for CRM stood for Customer Relationship Management, with the first CRMs focusing on driving sales and retaining customers.

But, in the recruitment world, CRM refers to Candidate Relationship Management. The idea is the same, but instead of customers, you have job candidates—which you now treat as if they were customers.

So, a recruitment CRM is a tool used by hiring managers and recruiters to build and maintain relationships with job candidates. While, at the same time, managing the entire hiring process. Recruiting CRMs allow you to better manage the entire candidate experience, from sending job ads to onboarding new employees.

What is the difference between a recruitment CRM and an ATS?

You can think of ATSs as the original recruitment software. They’re most known for the candidate database, automation features and workflow tools. Meanwhile, CRMs bring in the big guns when it comes to nurturing talent and delivering an engaging candidate experience.

These days, many ATSs have grown into all-in-one CRMs for recruiting. Meaning you don’t need to get both a CRM and ATS. In reality, recruitment CRM software is an ATS, and vice versa.

Why is CRM important in recruitment?

You want to hire the best talent, right? Well, so do your competitors. The best way to get your dream employees to choose to work for you is to provide a good experience from the start, and that’s where CRM for recruiting comes in.

Recruitment CRM software provides a solid foundation for delivering the best candidate experience.

Here’s why:

• It allows for more effective collaboration from your team, meaning shorter feedback loops and seamless handovers
• You can create customised candidate journeys based on different jobs
• It provides a central place to store all candidate information and communication
• You can set up automated workflows and messaging to keep candidates updated on their progress constantly
• It gives candidates a good impression about how your company works, increasing credibility and trust in your small business

Features to look for in a recruitment CRM for small businesses

The best recruitment CRMs are the ones that help you save time, budget and resources. As a small business, here are the features to look for in a recruiting CRM.

Database management

Maintaining an organised and optimised candidate management database is the key to hiring faster. With GoHire, you can find specific candidates in your database instantly, rate the best, filter the disqualified, and search for the applicants you want to take through to interview.

Candidate sourcing

The hiring process starts with sharing your job ad. With GoHire, we not only provide top-quality job ad templates, but we’ve also integrated with over 15 different job boards and the top social media platforms. That means, with the click of a button, you can instantly share your job ad to the most relevant job boards and your social profiles.

Plus, our integrated career site software means you can build professional, branded career pages that not only promote your company culture but automatically stay up to date with your current job openings.

Streamlined inbox

Email threads have no place in modern recruitment. You can now manage all candidate communication in one streamlined inbox that is shared with your entire hiring team. All information about a candidate is exactly where you need it, when you need it.

Candidate tracking

Easily get a holistic view of where each candidate is in the hiring journey. Create custom pipelines for each job and track your hiring process. The more insights you have, the better hiring decisions you make.

Automation

Speed up your entire recruitment process by automating time-consuming tasks. GoHire’s automation features include automated job ad posting, questionnaire screening, communication with candidates, self-scheduling interviews and onboarding.


That’s just the start. Learn about all of GoHire’s features.

Sort out the stress of managing recruitment and give candidates and coworkers a better hiring experience.