Attracting top talent for SMBs: Unveil the power of employer branding. Did you know, 75% of job seekers assess employer brands before applying? Explore the steps to sculpt a robust employer brand, utilise social media, and navigate the remote work revolution. Strengthen your brand, reduce turnover, and drive business success.
Table of Contents
Employer branding is the image or perception of your company as a great place to work in the minds of current employees and active and passive candidates.
Employer branding is important for SMBs as it helps to attract and retain top-tier talent, reduce hiring costs, and improve overall business performance.
Several elements contribute to employer branding, including the company's mission, values, culture, EVP, and the behaviour and attitudes of its leaders and employees.
SMBs can enhance their employer brand by defining a clear EVP, fostering a positive company culture, encouraging leadership involvement, promoting employee advocacy, managing online reviews, and using social media effectively.
Key metrics to measure employer branding success include time to fill, quality of hire, offer acceptance rate, employee engagement level, and retention rate.
A strong employer brand can attract more qualified candidates, shorten hiring timelines, decrease hiring costs, and improve the quality of new hires.