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White-Label ATS: Key Advantages Vs Building Your Own

This tailored solution cuts custom development costs and offers seamless integration and compatibility for businesses of all sizes.

By Chris Smith

16 Aug 2023 · 3 min read

Table of Contents
White-Label ATS: Key Advantages Vs Building Your Own

The contemporary recruitment landscape is nothing short of a battlefield, with businesses vying for the best talent.

Custom Applicant Tracking System (ATS) development has been the traditional route for many, but the costs and complexities are staggering.

In the UK alone, businesses expended an estimated £2.5 billion on custom ATS development in 2022.

Enter GoHire's White Label ATS, an affordable and efficient solution that's turning heads across industries, from job boards to recruitment agencies.

This post explores why this innovative product is more than just an alternative—it's a revolution in recruitment.

Interested In A White-Label ATS? 🤔

GoHire is the best white-label ATS to grow your brand with award-winning recruiting software.

The Growing Need for Customised Recruitment Solutions

Understanding the Recruitment Landscape

    • A bad hire's average cost in the UK: £15,000.
    • The fallout from poor recruiting: 40% of new hires leave within the first year.
    • ATS efficiency: Can reduce hiring time by up to 50%.
    • ATS adoption: 75% of recruiters used some ATS in 2022.

Challenges of Building a Custom ATS

Here are the main challenges of building your own ATS

    • Development Time: Often over 12 months.
    • Costs: From £50,000 to over £500,000.
    • Maintenance: Continuous investment in time and money.

The Power of a White Label ATS

A white-label ATS is a customisable software solution that companies can rebrand and integrate into their platforms, allowing them to offer recruitment and hiring tools under their own branding.

This ATS software, developed by a third-party vendor, enables businesses to streamline their hiring processes by providing features such as job posting, resume management, candidate tracking, and interview scheduling while maintaining their unique brand identity.


  • Immediate Savings: Adopting a white-label ATS can save up to 70% of the development costs compared to building an ATS from scratch.
  • Customisation at a Lower Cost: Tailor the platform to specific needs and branding without the need for extensive development. This provides a unique identity at a fraction of the cost.
  • Predictable Ongoing Costs: Unlike custom development, where ongoing support and upgrades can quickly become expensive and unpredictable, a white-label ATS often includes these elements in a predictable pricing model.
  • No Need for In-House Expertise: Developing a custom ATS requires skilled developers and extended timelines. A white-label ATS removes this necessity, translating into significant cost savings.
  • Reduced Time and Resources: Leveraging a pre-existing framework allows for quicker deployment, saving project management and development time and reducing overall costs.
  • Scalable as You Grow: A white-label ATS can grow with your business without substantial reinvestment, providing a sustainable, cost-effective solution over the long term.

Agility and Flexibility

  • Time to Market: With a white label ATS, the timeframe to launch is remarkably reduced, typically ranging from 4-8 weeks. In comparison, a custom-built solution can take several months or even years, depending on the complexity. 
  • Customisation and Adaptability: Whether it's a unique feature set or integrating with existing systems, it offers a level of flexibility that's often unattainable with out-of-the-box solutions.
  • Scalability: A white-label ATS can scale alongside the business without requiring a substantial investment in development. It can handle an increase in the volume of applicants, additional features, and integration with new tools as the business evolves.
  • Responsiveness: Changes in market trends, regulations, or business strategies require agile solutions. A white-label ATS can adapt to these changes more efficiently, ensuring the business stays ahead of the curve. It's a dynamic solution for a dynamic business landscape.
  • Lower Technical Barriers: A white-label solution comes with support and maintenance from the provider. There's no need to invest in a large in-house technical team to manage the ATS. 

Compliance and Security 

  • GDPR Compliance: Ensuring the safeguarding of personal data according to strict European regulations, a white-label ATS takes the guesswork out of data protection, aligning with the legal requirements and providing peace of mind.
  • Robust Security Measures: Implementing strong security measures against data breaches, a white-label ATS utilises established protocols and industry best practices, protecting sensitive information with advanced encryption and firewall technologies.
  • Regular Security Updates: Security in the digital world is dynamic. With a white-label ATS, users benefit from continuous monitoring and regular updates to security measures, keeping abreast of new threats and maintaining the integrity of the system.
  • Compliance with Other Regulations: Adhering to other national and international legal requirements can be complex. A white label ATS typically complies with various standards related to the industry, region, or specific client needs, ensuring lawful operation and reducing the risk of legal complications.
  • Auditing and Reporting Tools: Such a system provides transparent auditing and reporting tools, making it easier to track compliance and address any regulatory inquiries or audits. These features can save time and resources, providing tangible evidence of compliance when needed.
  • Third-Party Verification: Often, white-label ATS solutions undergo third-party verification to ensure they meet or exceed industry standards for security and compliance. This third-party seal of approval can give businesses added confidence in their choice of system.

The focus on compliance and security in a white-label ATS is not merely about following rules. It's about building trust and credibility with both clients and candidates.

By investing in a solution that already has these robust measures in place, businesses can focus on what they do best while enjoying the peace of mind that comes with knowing they are operating safely and legally.

Let's wrap up...

GoHire's White Label ATS isn't merely cost-effective; it's a game-changer for growth, efficiency, and compliance.

Considering the astronomical costs of custom development and the time to build, GoHire's White Label ATS offers a flexible, secure, and affordable pathway. 

So, when contemplating your next step in recruitment technology, look no further than GoHire.

The revolution is here, and it's not just accessible—it's downright exhilarating.

Welcome to the future of recruitment. Welcome to GoHire's White Label ATS.

What is a white-label ATS, and how does it differ from building a custom ATS in-house?

A white-label ATS is a pre-built recruitment software solution that can be rebranded and customized for specific businesses. Building your own ATS involves creating a unique system from scratch. The main difference is that white-label ATS offers a ready-made, cost-effective solution, while building your own requires significant time, resources, and expertise.

What are the key advantages of using a white-label ATS for recruitment purposes?

White-label ATS solutions come with advantages such as faster implementation, cost savings, regular updates and maintenance by the provider, scalability, and access to features and functionalities that may be too resource-intensive to build from scratch. They allow businesses to focus on their core operations rather than software development.

What are some potential drawbacks of using a white-label ATS compared to a custom-built solution?

White-label ATS solutions may have limitations in terms of customisation and flexibility. They might not cater to highly specialized needs or unique processes. Additionally, some businesses prefer complete control over their ATS, which may not be achievable with a pre-built solution.

How does the cost of implementing a white-label ATS compare to building a custom ATS internally?

Generally, the cost of implementing a white-label ATS is significantly lower than building a custom ATS in-house. Building a custom ATS involves expenses related to software development, infrastructure, ongoing maintenance, and personnel, which can be substantially higher than the subscription or licensing fees associated with a white-label ATS.

What factors should businesses consider when deciding between a white-label ATS and building their own ATS internally?

Businesses should consider factors like their budget, timeline, scalability needs, technical expertise, and specific recruitment requirements. If speed and cost-efficiency are essential, a white-label ATS may be the preferred choice. However, if a business has highly unique processes or strict control requirements, building a custom ATS might be more appropriate. It's crucial to weigh the pros and cons carefully before making a decision.  

By Chris Smith

16 Aug 2023 · 3 min read

Founder of GoHire, dedicated to simplifying hiring for SMBs across the globe. Passionate about tech, SaaS, business, and recruitment innovations. Always up for a chat about the latest in our field. Let's connect!


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