3 Top ATS Software For CMOs

Imagine trying to solve a puzzle in the dark—it's challenging, to say the least. The same holds for the world of recruitment—without the right tools, it's a puzzle shrouded in mystery. 

With nearly 76% of hiring managers stating that attracting quality candidates is their biggest challenge, it's clear that there is a real need for tools that simplify the recruitment process.

The light in this case comes in the form of an applicant tracking system (ATS) for marketers. According to a report by Capterra, 94% of recruiters and hiring professionals say their ATS software has positively impacted their hiring process. 

And with the UK recruitment software market ballooning to £690 million in 2022, the advantages of using such a system become evident.

This comprehensive guide will delve into three top applicant tracking systems for marketers: GoHire, Greenhouse, and Lever, providing you with the necessary insights to make an informed decision.

1. GoHire

GoHire offers a refreshingly simple yet comprehensive platform designed to make the hiring process as smooth as possible. Ranked as the top ATS by G2 in 2023, GoHire stands out for its ease of use and functionality.

User-Friendly Interface

One of GoHire's biggest selling points is its intuitive interface. With an easy-to-use dashboard, GoHire ensures that you can seamlessly navigate through the hiring process without missing a beat.

Advanced Functionality

GoHire offers advanced integrations with job boards, social media platforms, and your company's website, ensuring a wide reach for your job posts. Moreover, it has a sophisticated analytics dashboard that provides insights into key recruitment metrics such as cost-per-hire, time-to-hire, and application-to-hire ratios.

The impact? An impressive 85% of GoHire users reported a reduction in their cost-per-hire by an average of 30%, and a 60% reduction in time-to-hire. Furthermore, the improved candidate experience led to a 92% user satisfaction rate.

2. Greenhouse

Next up is Greenhouse—a robust, feature-rich ATS that's known for its adaptability. Its customisable options and advanced automation features make Greenhouse a top contender in the ATS market.

Tailored Approach

Greenhouse offers tailored interview plans and scorecards to help ensure a consistent and fair recruitment process. It's AI-powered 'Auto Scheduling' tool stands out by saving hiring managers an average of 4 hours per week—translating to a potential saving of over 200 hours a year.

In-depth Analytics

Greenhouse provides detailed analytics that let you evaluate the effectiveness of your recruitment strategies. You can track everything from candidate source to recruitment channel performance, giving you a holistic view of your recruitment process.

As per a Greenhouse user survey, companies using their ATS reported a 25% increase in their recruitment efficiency. The platform also boosted their quality of hire, thus enhancing overall team performance.

3. Lever

Balancing simplicity and versatility, Lever offers an intuitive platform that doesn't compromise on essential features. Known for its robust sourcing functionality and engaging candidate portal, Lever's unique features make it a compelling choice.

Robust Sourcing

Lever's candidate sourcing functionality ensures that you take advantage of potential talent. It enables you to build and nurture relationships with candidates, creating a rich talent pool for current and future roles.

Engaging Candidate Experience

Lever provides a personalised and engaging candidate experience, a factor that significantly impacts your employer brand. Lever's user-friendly portal ensures a seamless application process, enhancing candidate satisfaction.

Companies using Lever reported a 50% faster hiring process and an increase of 1.5 times in their hiring volume. Lever's emphasis on candidate experience also led to a 15% improvement in candidate satisfaction scores.

Why CMOs Need an ATS

For CMOs and marketing managers, ATS software takes recruitment to the next level. It allows them to sift through the talent pool efficiently, ensuring that they recruit individuals who can drive their marketing strategies forward.

Streamlined Recruitment

An ATS streamlines the recruitment process, handling everything from sorting resumes to scheduling interviews. Speed is critical with the average time-to-fill for a marketing position being 46 days. An ATS can significantly reduce this time, helping you secure top talent before your competitors do.

Enhanced Candidate Experience

First impressions count. An ATS provides a seamless candidate experience, which can significantly influence a candidate's perception of your company. A CareerBuilder survey revealed that 78% of candidates say that the overall candidate experience indicates how a company values its people.

Data-Driven Decisions

ATS software provides vital data and insights, which can drive informed decision-making. A report by IBM revealed that 71% of companies that use data-driven insights in their HR functions have a competitive edge. An ATS gives you such insights, helping you refine your recruitment strategies and gain that edge.

Quality of Hire

An ATS can significantly enhance the quality of your hires. It sifts through hundreds, even thousands, of resumes to identify the most qualified candidates for your marketing roles. By leveraging AI and keyword matching, an ATS ensures that only the most suitable candidates make it to the interview stage.

Let’s wrap up

In the fast-paced marketing world, attracting and recruiting top talent is essential. An ATS not only simplifies the recruitment process but also enhances the quality of your hires, giving you the tools you need to build a formidable marketing team.

As we've seen, GoHire, Greenhouse, and Lever each bring unique features. Whether it's GoHire's user-friendly interface, Greenhouse's customisable options, or Lever's robust sourcing functionality, these ATS platforms are designed to elevate your recruitment process. Your choice will ultimately depend on your specific needs and priorities.

Remember, recruitment isn't just about filling vacant positions—it's about finding the right individuals who will drive your company's marketing strategies forward. And the right ATS is a crucial tool in achieving that goal.