In this article, we'll explore 10 proven strategies that strike the perfect balance between professionalism and innovation, ensuring you attract and retain the best candidates in the hospitality sector.
So, prepare to roll up your sleeves and embark on this insightful journey towards hiring excellence.
Let’s get started…
1. Develop an attractive employer brand
A strong employer brand will set you apart from competitors in the hospitality sector. Showcase your company culture, values, and employee testimonials on your website and social media channels.
Highlight your commitment to exceptional service, staff development, and work-life balance.
Companies with strong branding have a 50% lower cost per hire and a 28% lower turnover rate.
To gain an advantage, regularly update your online presence with success stories and awards to demonstrate your dedication to excellence.
2. Provide competitive compensation and benefits
In the hospitality sector, offering competitive salaries, benefits, and perks can be the difference between securing top talent and losing them to competitors.
Glassdoor reports that 57% of employees claim benefits and perks are among their top considerations when choosing a job.
Offer unique benefits such as staff discounts, flexible work hours, and opportunities for international transfers. Keep an eye on industry trends and adjust your compensation packages to stay ahead of the competition.
3. Offer clear career progression opportunities
To attract and retain top talent, it is crucial to provide a clear career path within your hospitality business.
Establish comprehensive training programmes, apprenticeships, and opportunities for cross-training in different departments. Communicate these development opportunities in job descriptions and interviews to entice high-calibre candidates.
Companies that invest in employee development see a 24% higher profit margin, giving your business a competitive edge.
4. Emphasise workplace culture and environment
In the hospitality industry, where long hours and high-pressure situations are common, a positive workplace culture and environment can make all the difference in attracting top talent.
Invest in employee wellbeing initiatives, such as mental health support and team-building activities, to foster a supportive and inclusive environment.
Companies with a strong culture experience a 4x increase in revenue growth, giving you a significant advantage over competitors
5. Use targeted recruitment advertising
Hospitality-focused job boards like Caterer.com and HospitalityJobsUK can help you reach candidates who are specifically interested in the sector.
Use data-driven advertising to target potential candidates based on their experience, location, and interests.
Targeted job ads can improve application rates by 175% [6], saving time and effort in the hiring process.
6. Implement an effective employee referral programme
A well-designed employee referral programme can save time and money in the hospitality sector.
Encourage staff to refer friends, former colleagues, or acquaintances by offering incentives such as cash bonuses or extra paid time off.
Companies with formal referral programmes have a 55% faster time-to-hire, helping you secure top talent before your competitors.
7. Leverage social media platforms
Use social media platforms like LinkedIn, Facebook, and Instagram to share job openings, showcase your company culture, and engage with potential candidates.
Highlight your commitment to sustainability, community involvement, and employee recognition to attract candidates passionate about the hospitality sector.
According to a survey by CareerBuilder, 70% of employers use social media to screen candidates during the hiring process [8]. By maintaining an active presence on social media, you can connect with talent faster than competitors and save on recruitment costs.
8. Attend industry events and networking sessions
Participating in hospitality-specific events, conferences, and networking sessions can help you connect with potential candidates and stay updated on industry trends.
These events also provide opportunities to showcase your company's achievements, innovations, and commitment to employee development. Research by Statista revealed that 79% of professionals consider networking as crucial to their career success.
By attending these events, you can broaden your network and increase your chances of finding top talent before competitors do.
9. Collaborate with educational institutions
Forming partnerships with universities, colleges, and vocational schools that offer hospitality programmes can help you access a pool of highly skilled, motivated graduates.
Offer internships, apprenticeships, or work placements to identify promising candidates early on.
By collaborating with educational institutions, you can streamline the hiring process and reduce costs associated with recruitment advertising.
In addition, investing in the future workforce can enhance your brand reputation and give you a competitive edge.
10. Optimise your interview process
A streamlined, efficient interview process not only saves time but also leaves a positive impression on candidates.
A study by Glassdoor found that a 10% more difficult interview process is associated with a 2.6% higher employee satisfaction later on.
Tailor your interview process to the hospitality sector by incorporating practical assessments, such as customer service scenarios or problem-solving tasks, to evaluate candidates' skills effectively.
Communicate expectations clearly and provide timely feedback to demonstrate your company's professionalism and respect for candidates' time, setting you apart from competitors.
Let’s wrap up the best way to hire staff in the hospitality sector
And there you have it – 10 essential strategies to help you hire top candidates in the ever-evolving hospitality sector.
By implementing these techniques, you'll be equipped to stand out from the competition, streamline your hiring process, and cultivate a team that embodies your brand's dedication to unparalleled service.
As you continue to refine your recruitment approach and invest in the growth of your team members, remember that the key to long-term success lies in fostering a culture of excellence, creativity, and camaraderie.
So, as you take these insights forward, embrace the unique challenges and opportunities that the hospitality industry offers, and watch your business flourish as a result.
By Chris Smith
12 Apr 2023 · 3 min read
Founder of GoHire, dedicated to simplifying hiring for SMBs across the globe. Passionate about tech, SaaS, business, and recruitment innovations. Always up for a chat about the latest in our field. Let's connect!
