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How to Use Social Media to Find Employees [Key Insights]

Finding the right candidate can be as daunting as finding a needle in a haystack. But what if we told you you could find that needle on social media? Let's dive into the world of social media to find the perfect employees.

By Aaina Bajaj

20 Mar 2023 · 4 min read

How to Use Social Media to Find Employees [Key Insights]

Did you know organisations that use social media to find employees see a 49% improvement in candidate quality compared to those that do not use social media (source: Researchgate)?

The days of relying solely on traditional recruitment methods are long gone! Social media has massively evolved beyond being just a platform for social entertainment or connecting with long-lost friends and have become an essential tool for professionals to network, find job opportunities, and recruit top talent.

Social media recruitment has become incredibly advantageous, with millions of active users across platforms like LinkedIn, Twitter, and Facebook. So, are you ready to embrace the power of social media recruitment and tap into its vast talent pool?

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Advantages of using social media for recruitment

With a strategic social media approach, HR and recruitment teams can benefit and contribute to strengthening brand value (source: Forbes).

Whether you are a small business owner or an enterprise, it's time for you to level up your social media recruitment strategies. Undoubtedly, social media has revolutionised how businesses approach recruitment and has quickly become an essential tool for finding and attracting the best employees.

💡 Related Read: Top Social Media Recruiting Tools

Discover below the benefits of using social media for recruiters:

1. Tapping into the vast pool of potential employees with social media recruitment

Recruiters can reach out to a wider pool of talent and increase their chances of finding the perfect candidate by utilising social media recruitment on platforms like LinkedIn, Facebook, and Twitter, which boast millions of active users.

Furthermore, social media offers an opportunity to engage with candidates who aren't actively seeking employment but may be interested in a new opportunity if it aligns with their career aspirations.

2. A cost-effective solution for finding talented employees

Small businesses or startups with limited resources can expand their teams and reduce costs using social media recruitment strategies. These techniques are typically free or require minimal investment to post job openings compared to traditional recruitment methods such as job boards or headhunting agencies.

This makes social media an ideal option for companies seeking to save on recruitment expenses.

3. Opportunity to showcase your brand and culture through social media

Companies can actively showcase their brand and company culture by posting recruiting content on social media. This offers potential candidates an inside look into their working environment and can help attract candidates who share the company's values and vision.

With this approach, recruiters can create a stronger employer brand and attract high-quality candidates who fit the company culture well.

💡 Related Read: How to Build a Work Culture That Attracts Top Employees

4. Innovative techniques to enable targeted social media recruitment

Social media recruiting can help recruiters find candidates with the qualifications and experience for the job by using targeted advertising or searching for specific keywords or skills. This narrows the candidate pool to those most likely to be a good fit, saving time and resources.

In today’s digital age, social media recruitment has become an indispensable tool for businesses seeking to identify top talent and stay ahead of the competition.

By harnessing the vast reach of social media platforms, recruiters can connect with candidates on a more personal level and showcase their employer brand to a wider audience. Now’s the time to tap into the game-changing opportunity of social media recruitment and create a positive buzz.

The Top Social Media Platforms for Recruiting

As a recruiter, have you ever gone by weeks and struggled to find the perfect candidate for an open position? Maybe, you didn’t try the hidden gem - social media recruitment.

Social media is revolutionising how companies connect with potential candidates, providing access to over 4.2 billion users worldwide on platforms like Facebook, LinkedIn, and Twitter.

Are all social media platforms created equally for recruiting?

Understanding each platform's unique strengths and weaknesses is imperative to attract the right candidates successfully. In the next section, let’s dive deeper into the top social media platforms for recruiting.

We'll explore their distinctive features and how you can leverage them to connect with top talent. Get ready to transform your social media recruitment strategy and find the perfect candidates for your company.


Are you tired of sifting through a pile of mediocre resumes? Say goodbye to the old-fashioned way of recruiting, and hello to LinkedIn! This social media platform has evolved from a place to connect with your professional network to a powerful recruitment tool.

With over 700 million active users, LinkedIn has the potential to reach a vast pool of talent worldwide. Wondering how to search for and connect with potential candidates on Linkedin? Trust us, it’s child’s play. 

  • Use the search bar to find potential employees based on their job titles, skills, or location.
  • Filter your search by industry or company to narrow down your results.
  • Send your potential find a connection request with a personalised message for their attention.
  • Join relevant LinkedIn groups
  • Participate in discussions to find even more potential candidates. Every minute, eight people are hired on LinkedIn.

Building a strong LinkedIn network takes time and effort, so keep engaging with your connections and sharing valuable content to establish yourself as a thought leader in your industry. 


Twitter may be known for its memes and witty one-liners, but that’s not all. It's also a valuable tool for recruiters! With its vast network of users, you can easily search for potential candidates using hashtags or keywords and even tweet job openings.

Oh, and not to forget, you can use Twitter to showcase your company culture and engage with potential candidates fun and informally and create an impactful brand presence.

Social media for recruiters can be daunting initially, but if done correctly, it could act as the most powerful and disruptive recruitment form.


Facebook is truly a treasure trove of talent waiting to be discovered. Whether through job postings or targeted ads, Facebook makes finding the right fit for your business easy.

  • Use Facebook's advanced search feature to find potential candidates specific to your needs
  • Utilise Facebook's lookalike audience feature to target individuals with similar characteristics to your top-performing employees.
  • Run targeted ads to reach a wider audience outside your current Facebook network.
  • Host virtual events such as webinars or Q&A sessions to attract and engage potential candidates.

We hope by now you know that social media recruiting is definitely worth a shot. From LinkedIn's professional prowess to Twitter's quirky charm and Facebook's wide reach, the top social media platforms have something for every recruiter. Go ahead and put your social media recruitment strategies to the test and find your perfect employee.

Conclusion - Designing your own social media recruitment strategies

Who says recruitment has to be boring and stressful? Our experience shows that social media platforms are the perfect playground for all your recruitment strategies.

With just a little bit of innovation and effort, businesses can reach a wider audience, showcase their unique brand and culture, cut down on recruitment costs, and attract the perfect fit for their team.

So why not step out of your comfort zone and try new approaches? Whether on LinkedIn, Twitter, Facebook, or any other social media platform, the sky's the limit when it comes to finding top talent.

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Social Media Hiring FAQs

How can social media be a useful tool for finding employees?

Oh, social media is more than just cat videos and food photos, my friend. It's an untapped goldmine for connecting with potential candidates. They're already there, sharing their thoughts, engaging with content and showcasing their personalities. It’s a fantastic platform for you to build your brand, advertise job vacancies, and reach out to potential employees who may not be actively job hunting.

How can I ensure my job posts stand out on social media?

Ah, the art of standing out in the crowd! A catchy headline is a good start, but you'll also want to clearly outline what the role entails. Don’t forget to showcase your company culture and perks. Consider using videos or infographics for that extra wow factor. And remember, on social media, engagement is king – encourage shares, likes, and comments.

Is there a way to manage job applications coming through social media platforms?

A platform like GoHire can come in exceptionally handy. It's like having your very own backstage crew, helping to manage job posts across multiple platforms and keeping track of all applications in one place. It streamlines the process, so you don't have to juggle between different platforms.

What should I be cautious about when using social media for hiring?

You've got a keen eye for detail! Privacy is paramount - always respect candidates' social media boundaries. Also, be mindful of your company's online image. It's not just candidates who are on show; your business is too. Stay professional, engaging, and remember that you represent your company with every post and comment.

Are there any costs associated with using social media for finding employees?

Social media platforms themselves are usually free to use. However, many offer paid options to promote job posts and reach a wider audience. It's about finding the right balance between your budget and your needs. Platforms like GoHire can help manage this cost-effective way of finding the right talent, making it a worthy investment.

By Aaina Bajaj

20 Mar 2023 · 4 min read


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