GoHire Blog

How To Hire The Right People For Your Startup [Expert HR Tips Included]

Want to start a new business and plan to take it to the next level? The key is to hire the right people who can help you drive growth with their talent and skills. 

By James Yorke

19 Mar 2023 · 8 min read

Table of Contents
How To Hire The Right People For Your Startup [Expert HR Tips Included]

Every startup journey starts with hiring the right person for the right position. If you succeed in adding top talent to your company's workforce, you are going well to achieve your recruitment goals.

Hiring the right person starts with searching the potential candidates, screening their resumes, conducting interviews, and shortlisting them for the final round and the onboarding process. Investing quality time in your hiring process and finding the star candidate will help you take your company forward and achieve what you've been dreaming of.

You can make your hiring ride smooth, cost-effective, and time-saving by planning a recruitment strategy to find the best candidates for your company. It includes job descriptions, job postings, employer branding, employee referrals, campus recruitment, social media outreach, and collaboration with recruitment agencies.

“To get great hires, you need to put in a lot of effort to reach enough interested people… spend time writing a great job spec — make it exciting, representative of the role, and appealing to a wide range of people (e.g., check gender bias by putting it through a gender decoder).”– Tom Rogers, cofounder and chief product and technology officer at Farewell. 


Here, we've covered all information to recruit potential candidates for your early-stage startup business.

Want to hire better people? 🤔

GoHire is the a fuss-free hiring platform for SMBs to simplify hiring and hire the best people, fast.

How to hire the right people for your startup? 

There is no magical formula for hiring the best candidates in a few hours. All you have to do is to understand how this recruitment process works to make a diverse team. Whether you have just stepped into the business world, where competition is always in top gear, you can cakewalk the hiring process by proceeding step by step.

Define what exactly you're looking for in the candidate.

When you are hiring for a new company, the clear idea of what makes sense is the job description. It is the first encounter with future applicants who could be part of your startup company. The question is -What does a good job description look like? It's different than copy paste things when you have googled the classy lines and wrap up in a structure to make a job description. You should follow a precise system to draft the job description:

  • Give a title to the job description to post on different job boards in the UK.
  • Define the position properly with skills, experience, work experience, and academic qualifications.
  • Give an overview of the purpose of the position and key qualities or responsibilities to post the job on the careers page.
  • List the requirement of certification or license if needed to perform the job duties.
  • Include employer brandings like benefits, working hours, work culture, flexibility, and achievements.
  • Highlight the salary benefits and compensation like bonuses.
  • Use inclusive language to attract a diverse pool of top candidates.
  • Make the job description appealing by giving it a structure with a template or format.
  • Add images or graphics highlighting the job position, experience, and benefits.
  • Think like a job seeker and look for what they want to read in the job role.

Understand how the candidate's aspiration fits with the job

When hiring an ideal or new candidate, jumping on resumes in bulk is difficult. Make criteria of candidates who come along or create a list of who stands with all skills you have asked for the job role.

When you create the job description for the position you've hoped to close soon, pay attention to how this particle job role will grow in the coming five or ten years. How do the potential hires work on the growth plan of your organisation? Can this candidate retain to work along with the vision of your company?

Asking them about the growth of their career in the next three years and how would this job role help them fulfil their aspirations give you a clear sense or indication of proceeding with the applications or not. Plan a questionnaire to learn more than the skill test:

  • Are you a continuous learner?
  • Where would you see yourself growing in the coming 5 years?
  • Are you adding skills to become a certified candidate in your job domain?
  • Can you handle a team if you are allowed to become a team leader?
  • What inspires you the most?

Make their career goals discussion a key part of your interview questions, as it can help you know what a potential candidate thinks about the job role offered by your company. With this, you can also determine whether there is a similar approach to the potential employee's goals and company vision in the coming years.

Opt potential modes to hire great employees for your company.

When you have already joined the league of the bulk-hiring process of different job roles, looking for assistance, a guide, or a helping hand, then nothing makes your hiring simple, easier, and more productive than choosing the right mode or platform to source the right candidate for job roles.

Job Boards: Go for free trials to choose the best job board to post job descriptions and get the applicant's resume to meet your hiring needs.

Recruitment agency: Talk with recruitment agencies about your company's job opening and ask about the price structure and offerings. Choose the best one to suit your needs.

Industry platforms and forums: Check out the hiring experience of past companies who have opted for different platforms to source qualified candidates for various positions.

In-house recruitment: If there is a job requirement of transition from the early stages to higher positions, you can plan the growth of existing or current employees by planning a career development program. You can also look for reference checks to close the positions.

Plan hiring budget

For posting job descriptions and running job adverts on job boards or social media platforms, you need a hiring budget to source the perfect person as a potential employee for your business. You can plan a budget to figure out the Work with your team members and industry peers to figure out the following costs:

  • In-house recruiter salaries
  • Job advertising cost
  • Job board subscription plan
  • Recruitment agency charges
  • Company website with a career site
  • External assessment tools
  • Employee referral programs

Consider other expenses like previous recruitment activities, sourcing channels, cost per hire, and contingency funds budgeting tools like spreadsheets to track and calculate a rough estimate of the entire recruitment process. Use the help of professionals to monitor the expenses regularly.

Get hands-on social media tools to plan the hiring process.

Social media like LinkedIn, Twitter, Facebook, Instagram, or Youtube can be a game changer in hiring the first employee or job candidate for your company's open position.

With billions of users on one platform, you can make a good bet to hire the right person for your company. Job posting on social media channels is available for all human resources worldwide. When you post on your company's particular media page like Instagram, LinkedIn, or Twitter, you engage a large audience in your connections.

Keep posting about company culture, fun activities, work balance, and a good employee environment for better reach and engagement on social media channels.

Consider evaluation strategies beyond the face-to-face interview.

The biggest challenge of phone interviews is you need clarity about the presentation of a candidate. To make this process easier, you can follow different strategies to evaluate the performance of the candidate:

Core skill test: Conduct an online test to check domain knowledge and evaluate the performance of practice skills. Plan an exam or assessment test per the job requirement and shortlist the candidates based on their scores or performance.

Behavioural analysis: It is one of the important aspects to look into when hiring the best candidate for your company. Conduct behavioural assessment tests to know more about personality traits, work style, and communication skills. It will give you an insight into the overall personality of the candidate.

Referrals: When you get references from your company's employees, you can ask them about their work history, skills, and ethics to verify the details before shortlisting them for the interview round. It is one of the best ways to know about a candidate's strengths and weaknesses.

Social media presence: Social media channels like Instagram, LinkedIn, Facebook, and Twitter give a clear window into candidates' personalities, interests, and values. It can be helpful to evaluate cultural fit and identify the other talent they have in their personality other than work skills.

Work stimulations: Every job requirement is different. Some require keen attention to work modules, so the candidates should have problem-solving, work-handling, and creativity skills. If hiring for a managerial post or higher role, explore how well-organised the candidates are.

Hire people of different traits

Approach candidates of different interests to hire in your company who can lead a team with a broader range of skills and capabilities. They can tackle various challenges and tasks by bringing different viewpoints to decision-making. If you are in your early days of starting your business or company, you should consider candidates of other approaches like:

  • Skilled candidates
  • Tenacious people
  • Growth seekers
  • Multi-talented people
  • Go-getters
  • Individuals with a growth mindset
  • Responsible candidates
  • Specialists for scaling business
  • Rapid learners
  • Contributors

You can strategise your company's growth in multiple domains by getting diverse candidates in your team who can contribute to expanding your development vision and objectives.

When you give more importance to a person's approach than past experiences or skills, you give them an excellent opportunity to get a platform to develop skills, attain responsibilities and get the role that they have been dreaming of.

Also, if the candidate's personality, work ethic, past performance, and culture fit qualities are impressive, consider him to make a new hire to meet your business goals.

Talk about benefits and compensation plan.

New hires eagerly want to know what unique benefits and compensation plans your company has offered the candidates. Post a long haul of incentives and bonuses in the job post.

Many reputed companies and other businesses promote employee benefits, including health and dental insurance, educational assistance, flexible work arrangements, and holiday packages. These special benefits can create an employee brand, engagement, and retention.

Check for referrals

Launching an employee referral program in the company can reduce your hiring stress. You can ask the existing employees to give a reference for the right person for the open position. Interviewing a referred person also benefits existing employees through gifts, monetary schemes, etc. Here's a guide to planning the referral program for hiring quality candidates in your company:

Announce the Employee Referral Program: Create a post with graphics and a job description to circulate in your office group channels, mentioning the requirement, joining date, and benefits. You can ask them to refer the best candidate to suit this job role and share the special gifts.

Contact references: Communicate with the referral candidates via phone or email and schedule a flexible time to interview the managers, supervisors, and management team.

Make a list of interview questions: Before planning an interview with the applicant, list their detailed responses, like How long did the applicant work for you? How did the applicant handle challenging stations or conflicts? Where are the job roles and responsibilities included in the job role? Tell me about the overall personality of the candidate.

Evaluate the feedback: Compare the candidate's resume and job description to look for inconsistencies and patterns in the feedback and consider their strong and weak points.

Steps to avoid bad hiring decisions

Nowadays, startups fail because they have yet to plan the recruitment strategy, including job boards, screening of candidates, interview process, etc. If the employees don't fit the job role you are looking for, the recruitment KPI metrics, like the hiring cost and retention rate, will be affected.

The screening and interview process is a crucial part of the recruitment procedure. You must complete all of the criteria to engage, locate and interview the right person for your company. There are some tips to avoid hiring decisions during the interview process:

  • Determine the hiring goals and objectives
  • Check for the reviews and ratings of job boards
  • Use behavioural interview questions
  • Check the past experience and work ethic of the candidate
  • Conduct skill tests and group discussion
  • Verify the details provided by the candidate
  • Plan and manage the flexible time to conduct interviews
  • Evaluate the overall performance of the candidate

Tips for hiring the right people for your startup team during the recruitment process

  • Define the job roles in the description
  • Look for the potential candidates
  • Focus on cultural fit
  • Opt for the best job board for recruitment
  • Post on social media channels
  • Create a talent pool of active & passive candidates
  • Look beyond the experience and skills

Wrapping up

Hiring the right people for your company can take your business to new heights. Recruiting a hard-working and talented candidate for the team adds great value to your company's productivity. However, hiring the wrong person can affect recruitment KPI metrics like retention rate, cost, and engagement time. So, take your time with the recruitment process and get settled for good applicants.

Take time to identify the qualities and skills of an ideal candidate who can handle day-to-day responsibilities perfectly, and plan recruitment strategies to hire the best candidates on the job boards. Make a talent pool of active and passive candidates to plan the future hiring needs of your company.

Stay in the Loop 👍

Enjoying this article? We share more insightful content regularly on our LinkedIn page. Don't miss out, follow us to stay updated!

Startup Hiring FAQs

Why hiring the right people is so important?

Recruiting top talent is important for your company's long-term success and sustainability. The potential candidates can bring skilled expertise and new perspective, which can help to stay competitive, innovative, and growing continuously. They are engaged, motivated, and committed to creating a productive work environment and fostering teamwork, collaboration, and a culture of experience. Hiring the right person for the job also increases productivity, customer experience, and quality of services.

How to make sure you hire the right people?

Hiring the right people is one of the most critical decisions for planning your company's growth strategies. Plan your recruitment process in a stepwise manner:

  • Define the roles and responsibilities
  • Develop a job description to outline the experience, skills, and qualification
  • Select the best job board in the UK to post job descriptions
  • Screen the potential candidates with great experience
  • Schedule interview process
  • Feedback or result
  • Onboarding process

How do you find, hire and keep the right people?

Every organisation or company wants to make the best team of skilled professionals with experience in diverse fields. Finding the right fit for a particular job is challenging for hiring managers and recruiters. However, planning a recruitment strategy to hire the best candidates for your company can make your way much easier and more effective for long-term hiring needs.

How can I determine the right person for my startup?

An excellent question, indeed! Finding the right fit is like preparing a perfect cup of tea - it's all about balance. Look beyond just qualifications; consider if the candidate's attitude, values, and long-term goals align with your startup's culture and vision. Remember, skills can be learned, but a cultural misfit can steep like a bad brew.

What role does a job description play in hiring the right people?

A job description is like a roadmap to finding the right candidate. It outlines the role, responsibilities, and skills needed. But it also offers a peek into your startup's ethos. Make it engaging, clear, and comprehensive to attract those who resonate with what you're about. Think of it as your first handshake with potential employees.

How can I streamline the hiring process at my startup?

Fancy juggling? Neither do we! That's where platforms like GoHire come into play. It organises your hiring process from job posting to applicant tracking. It's like having an extra pair of hands, freeing you up to focus on selecting the perfect fit for your team.

Should I prioritise skills or cultural fit when hiring for my startup?

Both, actually! Think of it as the filling and the crust of a pie. Skills are essential - they form the crust, holding everything together. But cultural fit? That's the filling - it gives your team its flavour. Prioritise both to get a well-rounded employee and a delicious pie!

How can I keep potential employees engaged during the hiring process?

Communication, my friend, is key. Keep your candidates informed at every stage. Be prompt in your responses and feedback. Tools like GoHire can automate this process, ensuring your candidates always know where they stand. It's like good manners – simple, but greatly appreciated!

What are some common mistakes to avoid when hiring for my startup?

Rushing the process tops the list. Don't just settle for the first decent candidate that comes along. And don't ignore red flags in favour of impressive CVs. Be wary of hiring based solely on past affiliations or personal biases. Remember, you're building a team that reflects your startup's values, not just filling vacancies.

By James Yorke

19 Mar 2023 · 8 min read

As the Digital Marketing Manager at GoHire, I steer the company's online presence, constantly trying to push the company forward and exploring the latest trends in digital marketing. When I'm not working on GoHire's marketing campaigns, I embrace the challenge of running in the rain, take my loyal Doberman dog out for walks, and passionately support Tottenham Hotspur F.C. through the many highs and lows!


Simple hiring software for Startups & SMBs that just works

Try It Free
or request a demo