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Social Media Recruiting Tools - 7 Platforms You Should Consider

Exploring the top 7 social media platforms for recruitment in 2023? Dive into our guide on harnessing platforms like TikTok, which has over 1 billion active users, to find your next star hire.

By Radhika Wangoo

14 Mar 2023 · 5 min read

Social Media Recruiting Tools - 7 Platforms You Should Consider

In today's fast-paced world, where everything can be easily captured in a snapshot, video, reel, or meme to upload on social media platforms, how can you not use this trend to work for the hiring process?

Yes, you've heard it right. Social media recruiting tools - the next-gen trend has revolutionised how we interact and connect, bringing the world closer and giving businesses unprecedented access to a top talent pool worldwide.

Now companies are more aligned to develop a targeted social media strategy for using the right platform and staying updated with the best practices and latest trends.

In this article, we have sorted out the struggle to choose the best social media recruiting tools among the world's largest professional network options to find the talent you need to achieve your hiring goals.

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Top 7 social media tools for recruiters

There are many best social media recruiting tools for talent-sourcing potential candidates.

Here, we have compiled a list of multiple social media platforms to easily post open positions for different job roles.

1. LinkedIn

Today,  98% of hiring teams use LinkedIn to post job listings and source candidates.

Founded in 2003, LinkedIn is the world's largest professional network, connecting 900+ million people in 200+ nations and territories.

It is one of the most trusted networks to connect with business icons, industry leaders, and your work community to get an insight into the global professional sphere and stay updated with business news and career opportunities.

Being one of the worldwide popular social media platforms, LinkedIn helps you plan a recruitment strategy for locating the best candidates actively searching for new jobs.

You can target the right audience for job openings based on requirements like part-time employees, full-time candidates, project bases applicants, and remote candidates.

Create a catchy job description for LinkedIn highlighting benefits, salary, work culture and flexibility and make hiring alerts for immediate joiners.

2. Facebook

Rooted in 2004, Facebook is the next in the league of widely used social network platforms worldwide.

With 2.96+ billion monthly active users, there comes a 1.3% year-over-year jump, increasing the count by 39% to create connections.

From sharing photos to helpful information, Facebook is an excellent platform for promoting your brand and actively discussing new requirements for sourcing the best candidates.

Many recruiters have been promptly using Facebook to post future jobs and engage existing employees in the recruitment processes.

You can also use its paid advertising model to get listed while scrolling for new jobs in the search options.

3. Twitter

Twitter has around 450 million monthly active users as of 2023. It is estimated that this number will reach 652.23 million by 2028. Twitter currently has 237.8 million monetisable daily active users.

Twitter is all about how specific you are, as it famously has a character limit.

Founded in 2006, Twitter is the most happening social media channel to get breaking news from the business world. No matter where you are, you will always find out what's trending and viral.

Social recruiting on Twitter is new for smart recruiters who can post photos, videos, GIFs, and job listings using trendy keywords and hashtags like #hiringalery, #immediatejoiners, #freshers, or #remotejobs.

To simplify the applicant's path, you can post a hiring alert with a link to the career page or specific job posts in your company's bio. It will help them approach you quickly and promptly.

Those with lots to say but limited to the character limit can use tweet threads to post new jobs. By keeping an eye on the responses to job descriptions, you can plan your social recruitment strategy for future posts.

Recruiters can also run a reach campaign to promote your tweet to drive awareness and connect with potential applicants.

4. Youtube

In 2022, YouTube was among the most downloaded mobile entertainment apps worldwide, with 154 million downloads from global users.

The YouTube app generated approximately 39 million U.S. dollars in revenue in the United States in June 2022 and 17.5 million U.S. dollars in Japan.

Starting in 2005, YouTube became one of the top social media platforms in the world. With 2.514 billion users most reachable social media channel, YouTube gives an insight into your workplace, company's culture, top benefits, development plans, and hiring events.

YouTube is one of the most active social recruiting tools to post new job opportunities through videos to target and cost-effectively find candidates.

You can easily cost-effectively maintain your company's channel. A step-by-step guide on creating videos of job postings can make your time-consuming recruitment much easier than expected.

Keeping an eye on the demographics ensures you know if your social recruitment efforts are meeting your company's job opening targets

Create a short video to give a glimpse into your company culture, showcasing the talent of your existing employees.

Engage and reach passive candidates and job seekers through this social recruiting tool and get benefits in your hiring process.

5. Instagram

Based on a recent survey of the global advertising audience reach numbers in 2023, Instagram was used by 2.3 billion users worldwide.

In the world of social media stories, reels, and shorts, where everything can be easily Instagrammed, hiring managers can dive into the same pool to boost their social recruiting efforts for hiring needs.

Instagram started in 2010; Instagram is the most loved social media channel worldwide, allowing users to post content in 32 popular languages.

Create a reel to showcase the benefits of joining your company, add graphics of the best work culture, and highlight salary, benefits, and vacations.

Opt for this social media recruitment tool or job board to post creative content around future job positions or open roles in your company and get impressive outcomes with a wider reach of the right candidates in your audience.

6. Snapchat

Snapchat recently outranked Twitter in the US Android Store’s list of most-installed apps.

Launched in 2011, Snapchat is the fastest way to share a moment of your everyday life.

Whether personal or professional, you can initiate your post engagement with creative hashtags and encourage your audience to chat and comment further.

It offers a lot of room for creative content and innovative ideas to combine multiple videos or images and use features to highlight the hiring requirement of your company. You can use a recruitment strategy for a digital recruitment plan on Snapchat.

Share details on Snapchat about recruitment events and post job ads of video sessions and campus hiring to engage and invite job seekers to be part of the hiring process.

For example, you can ask applicants or interested candidates to comment on the job posts and share resumes, creative work, and skills immediately. It is a great way to assess skills and test their creativity through fun challenges.

7. TikTok

You might have initially known TikTok as the platform where Gen Z and Millennials showcase their dance moves, lip sync challenges, and comedic sketches.

But if that's where your understanding of TikTok stops, you might be missing out on a dynamic recruiting opportunity.

TikTok boasts over 1 billion active users globally, with a significant portion falling between the ages of 16-24.

TikTok is your goldmine if you're targeting a younger demographic for roles, especially those requiring digital savvy or contemporary perspectives.

2021 saw the launch of #TikTokResumes, an initiative encouraging users to post video resumes and pitch themselves to prospective employers in a creative manner.

It's a clear signal that TikTok is pushing to be recognised as a serious platform for job recruitment, merging professional aspirations with personal creativity.

TikTok’s ad platform allows for highly targeted campaigns, letting you reach the exact demographic you're aiming for without breaking the bank.

Plus, organic reach is still quite potent on TikTok, so even without a big advertising budget, you can still make waves.

How to plan a social media strategy for the hiring process?

  1. Define your hiring goals
  2. Develop a content strategy
  3. Choose the right social media tool
  4. Identify target audience
  5. Create a pool of active & passive candidates

Benefits of posting jobs on multiple social media platforms

Top social media channels recruiters use for talent sourcing have numerous benefits:

  • Wide network reach
  • Diverse candidates pool
  • Improved brand visibility
  • Time-saving social media efforts
  • Cost-effective optimisation
  • Creative job descriptions
  • Top talent acquisition
  • Targeted audience


In today's digital age, social media recruiting has become a popular tool to attract and find the best candidates and engage them in a more personalised and informed way.

With its personalised approach, engaging content, and broad reach, recruiters and companies can build a strong employer brand and stay ahead of the competition in the global job market.

When this recruitment process is performed in conjunction with recruitment strategies, it can bring fruitful results in your hiring process. So, what are you waiting for? Improve your company's page or personal hiring profile and communicate directly with potential candidates today!

What is social recruiting, and how social recruiting tools can help?

Social recruiting is optimising channels like Twitter, LinkedIn, Instagram, and Facebook to engage new hires for job openings in your company. When joined with recruitment software, these can help actively search and source candidates that match the criteria or skills required for particular positions or job roles.

How will social media recruiting and management tools solve problems for recruiters?

Recruiters prefer multiple social media recruitment platforms like Facebook, LinkedIn, Twitter, and Instagram in the recruitment process. These free tools or social sites engage many job seekers and potential candidates to your company profile and apply for jobs matching their work experience, skills, and payrolls. It helps employer branding and allows the recruitment team to plan and approach candidates for active or open positions directly.

Which social media is best for recruiting?

The popular social media tools for recruitment are LinkedIn, Facebook, Twitter, Instagram, and Snapchat. Depending upon the type of industry, job, and target audience, you can use these channels in the hiring process.

By Radhika Wangoo

14 Mar 2023 · 5 min read


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