<img height="1" width="1" src="https://www.facebook.com/tr?id=227885354293703&amp;ev=PageView&amp;noscript=1">
GoHire Blog

How to Advertise Jobs for Maximum Visibility

Job Ads Vividly Illustrate the Distance Between Employers and the People They Want to Hire!

By James Yorke

29 Nov 2022 · 6 min read

How to Advertise Jobs for Maximum Visibility

Having to advertise jobs and scan and fill an open position while running your business seems like trying to whip up a batch of cakes as you run on a treadmill. - taking time to clean up thoroughly. 

Thanks to online job search resources, like - LinkedIn, Monster, Indeed, etc., it's easy to market a job opening and find the best talent. Getting maximum visibility for your job listing is essential when you're trying to fill a position. You want to reach as many potential candidates as possible so that you can find the best person for the advertise job.

But how do you make your job advertising stand out in a sea of online job listings?

Don’t worry, we have handpicked some expert tips to help you attract more attention to your job post and find the perfect candidates. 

But first, let's start with the fundamentals!   

What Is a Job Advert Posting?

A job advert is an announcement made by an organization or company that they have a vacant position or multiple job openings and are looking to fill it. The advert will usually list the job specifications and requirements, as well as the contact information of the person in charge of hiring.

What Is The Purpose of Posting Job Adverts?

The purpose of posting job adverts is to reach as many potential candidates as possible so that they can be screened and the best person for the job can be hired.

There are two types of job postings: external and internal.

External Job Post

External job postings are job ads that are posted on websites or online job boards that are not affiliated with the company or organization looking to fill the position. This increases the visibility of the job ad, as it will be seen by more people than if it were only posted on internal websites or services. It also allows candidates to search for job ads from a wider range of sources.

Internal Job Post

Internal job advertising are a great way for companies who want to save time and money. Besides, they also allow them the opportunity of leveraging their in-house talent, all while keeping it within an organization's walls!

What to Include In A Job Posting?

When creating a job post, it is important to include the following information:

- Job title

- Job description

- Company name and overview

- Location of the company

- How to apply

- Contact information

What To Consider For An Effective Job Post?

Often, the most effective job ad consist of what follows:   

  • A well-defined job description
  • List the job responsibility clearly
  • Keep it easy to read
  • Provide qualifications and skill requirements

 It, therefore, must be the most important way to get your posts noticed. 

The stronger your job advertisement, the greater your chances of getting a lot of qualified candidates which can result in higher conversions.

Where Are The Best Job Sites To Advertise A Job ad?

  1. Social media - Post on job boards and use targeted ads to reach the right candidates.
  2. Job Search Websites - List your job descriptions on popular sites like Indeed, Monster, and CareerBuilder.
  3. Local Newspapers and Magazines - Run classified ads or place a recruitment ad in the business section.
  4. Trade Publications - Reach out to industry-specific publications that have a large readership.
  5. Online Job Forums - Join relevant forums and post a message about your job advertisement.
  6. Employee Referral Program - Ask current employees to refer the best and talented candidates for job advertisements.

What Is The Best Way to Post Jobs Openings on Social Media?

Advertise job openings on social media if you want to reach large audience. By using platforms such as LinkedIn, Facebook, and Twitter, you can target a specific audience for relevant job ads and maximize your reach. You can advertise a job on these platforms to further increase your visibility.

There Are A Few Things To Keep In Mind When Advertise Job On Social Media

First and foremost, it's important to use relevant hashtags for the job details so that your post can be easily found by people looking for a job. Second, be sure to include a link to your company website or careers page so that interested candidates can learn more about the opportunity. Finally, don't forget to include a call-to-action in your post so that candidates know how to apply.

Advertising job listing on social media is an effective way to reach a large audience of potential candidates. By using relevant hashtags, including a link to your company website or careers page, and including a call-to-action in your post, you can make sure that your job opening reaches the right people and that interested candidates know how to apply.

What Are The Best Job Posting Websites?

Job search portals or commonly termed as job boards are websites that allow employers to advertise job openings and provide information about their company. They also allow job lookers to create profiles, search for jobs, and apply for positions online. Remember, several job search sites also offer additional services, like resume writing and career advice.

Popular Ones

Some of the most popular job advertising sites include Indeed, Monster, and LinkedIn. Job search portals can be a valuable resource for both employee and employers. For employers, they can help to reach a larger pool of skilled professionals.

Ultimately, job portals can help to make the hiring process more efficient and effective for everyone involved in the process.

Job Posting Sites Provide Employers With A Large Pool Of Brightest Candidates

Job posting sites are a popular tool for employers seeking to fill an open position. By posting a relevant job description, employers can reach a large pool of qualified professionals. And, because job seekers can search for job openings by keyword, location, and other criteria, they can easily find positions that match their skills and interests. 

In addition, many job posting sites allow employers to post job opening for free or for a nominal fee. As a result, these sites provide an affordable way for employers to reach a wide audience of potential candidates.

By Advertising On Job Search Websites, You Can Reach A Large Number Of Potential Employees 

Job posting websites are a great way to reach out to potential employees. Especially, when you advertise job openings on these sites, you can tap into a large pool of job seekers who may be a good fit for your company. You can also use job posting sites to post updates about your company culture and open positions, which can help to keep your recruitment process moving forward.

In addition, job posting portals can be a great way to connect with passive job seekers who might not be actively looking for a new opportunity but who could be interested in your company. By advertising on different job boards, you can reach a wide range of potential employees and connect with top talent.

Candidates Who Find Your Job Listing Through a Job Site Are Usually More Interested In The Position Than Those Who Hear About It Through Other Channels

Job seekers who find your job listing through a trusted job portal are often more interested in the position than those who hear about it from other channels.

The reason is simple: they've actively sought out job openings that match their skills and interests, and your listing just happened to fit the bill.

By contrast, candidates who learn about your job description through word-of-mouth or other passive channels may not be as closely aligned with what you're looking for. Of course, there are always exceptions to the rule, but on the whole, it's safe to say that candidates who come to you via a job board are worth your time and attention.

Job Posting Websites Allow You To Target Specific Candidates Based On Their Skills, Experience, and Location

There are many different job posting portals available on the internet, each with its own unique features and target audience. However, all of these websites share one common goal: to help employers find the best candidates when they advertise job openings.

One of the most important advantages of job search websites is that they allow you to target specific candidates based on their skills, experience, and location. For example, if you are looking for a web developer in New York, you can use a job board to search for candidates who match that criteria. This saves you a lot of time and effort, as you would otherwise have to sort through thousands of resumes, screen the candidates and follow the typical hiring process. 

Furthermore, job posting websites also allow you to post jobs to a wide variety of job boards and social media platforms with just a few clicks. This ensures that your opening will be seen by a large number of potential candidates, increasing your chances of finding the perfect candidate for the job fairs.

You Can Get Feedback From Potential Employees About Your Job Listing Before Making A Hiring Decision

Job postings are one of the most important tools that employers have for finding qualified candidates. But, with so many job postings competing for attention, it can be hard to make sure that your current job openings are getting noticed.

One way to get feedback about your job listing is to post jobs on a board and then solicit feedback from potential employees. This can help you to identify any areas where your listing is confusing or concise job description is unclear. In addition, you can use this feedback to refine your requirements and make sure that you are attracting the right kinds of candidates through job boards. By taking the time to get feedback from potential employees, you can ensure that your job listing is as effective as possible.

Finally, Say Goodbye To Spreadsheets! 

Still, if you're looking for ways to streamline your hiring process, attract more job seekers, and uphold your quality talent acquisition rate, you need to automate ways to advertise jobs with just one CLICK!

 Elevate your brand through relevant posting and smart hiring processes that increase employee referrals and retention rates. Seamlessly start job advertising, manage untold applications for positions and job titles from one easy-to-use collaborative dashboard. 

1. How do you attract more candidates to a job posting?

Here are some practical recruitment strategies to attract the best candidates

  • Promote your organization's culture
  • Offer employees benefit that matter
  • Use your values to attract the best and brightest talent to your organization
  • Create an internal referral system to hire staff
  • Keep close collaboration with your external recruiters

Furthermore, you can implement an Application Tracking System in your business for smart hiring, saving your effort and time exponentially.

2. What is the most effective method of job posting?

Often, the most effective job posts include the following:

  • A creative job title
  • Related keywords for the job opening
  • A comprehensive criteria of job success
  • A well-defined description of requirements with at least an implicit brief as to how they are relevant to the job.

3. Where can I advertise a job role?

LinkedIn, Facebook, and Twitter are popular job portals if you want to share your job posting on social media. However, there are so many other platforms like Indeed, Monster, Glassdoor including more niche social media for specific industries. But, if you want to streamline your job posting, choose an all-in-one recruitment platform. 

4. What are the 4 main items in a job posting?

A job post should consist of the following basic aspects:

  • Job Title
  • Job Summary
  • Responsibilities
  • Qualifications
  • Perks

By James Yorke

29 Nov 2022 · 6 min read


The best talent hiring platform for SMBs to hire smarter & grow faster

Try It Free

or request a quick demo with an expert.